Tag: Mitch Joel

Strategy, transformation

Personal Focus in a Word for 2014

I read on Mitch Joel’s blog about the concept of 3 words in a year that Chris Brogan started and Mitch and others have made into a tradition. When I read more about the concept, I kind of liked the entire idea of defining 3 words that will be the foci of all my activities in 2014.  When I sat down to think and reflect on what these 3 words could be, I realized that there is only one word that would become the focus of all my activities in 2014.  And the word is “Transformation“. I would like to […]

Customer Engagement

The State Of Social Media Marketing is Not So Depressing After All

I recently ready a blog post titled – “The Depressing State Of Social Media Marketing” by Mitch Joel (btw, I highly recommend both his podcast and the blog) lament about how brands are not realizing the true potential of Social Media. In my opinion, the vision being proposed by Mitch or by Chris Brogan, Seth Godin or Nilofer Merchant is the extreme end of the spectrum of possibilities for social media. However, what we don’t realize is, that in order to be able to realize that vision of enabling connections/conversations, the entire marketing strategy and execution (to a certain extent, of the […]