Long tail of Choice – War of the phones
Last week, Intex launched a mobile phone for the visually impaired. The phone has features like Braille on the keypad, voice dialing, big keys, emergency sms key, hearing aids (including a torch light!). This after a launch of a series of such phones targeting niche segments like phones for the elderly, phones with insanely long battery life, phones with a projector. As Seth Godin talks in his blog and I quote “The mass market is being replaced by multiple micro markets and the long tail of choice.” All these are products being offered by small players in the market […]
