Tag: New product development

Entrepreneurship, Podcast

PBTO33: Creating Award Winning Products with Yogita Agarwal

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Who is on the show today: In this episode, we host Yogita Agarwal. She runs a product design studio in Mumbai called Ware Innovations.  Why is she on the show: In her short career so far, she has already won multiple awards for multiple products. She has won The Michael Kalil Endowment for Smart Design 2015 and The James Dyson Foundation Fund at Parsons 2015 for her product Jhoule. She was also the team that won the Wearables for Good Challenge by UNICEF, Arm Technology and frog design, for her product – Soapen. What do we Talk on the show: In this freewheeling conversation, we […]

Entrepreneurship

An Example of Product Development Being Done Right – Wolk Company

When it comes to developing a new product, I have always been advocating that you first need to define a target market and then work hard to understand their needs (stated or otherwise) before you even go to the drawing board. This is at the heart of great product development. I came across “Wolk Company” today and was totally taken blown away by the work that they are doing. They have developed an air bag for the elderly to prevent damage to their hips when they fall. With more and more countries becoming home to more and more senior citizens, […]

Innovation

How to Build an Insanely Successful Product or Service

I was at a tech startup event last week and as is at all these events, there was a discussion about how do you build new products or services that have a good chance at success. I have learnt from my personal experience and from observing a lot of successful and not so successful startups that every entrepreneur trying to create a new product or service could follow the following process to have a good chance at building a successful product or service: Step1: Know thy user My personal experience in having facilitated numerous innovation workshops and from observing some highly […]

Strategy

Building great products

I have been thinking about a lot of great products that have now become an integral part of our life aka Google, iPods, iPads, SAP ERP, Zappos, Facebook, Twitter, Intuit, Amazon, Mitticool, etc..  When I think about what is common across these products and their growth to super-stardom and i found these common traits: Great products are highly focused in solving a particular need of a particular customer. No product ever succeeds if it tries to solve a lot of problems for a lot of people.  Great products are very simple to learn & use. Great user experience can make the difference […]