Great use of Social Media

Japanese car maker Nissan wanted to showcase the benefits of electric cars and promote its award winning electric car – Nissan Leaf, in the UK. Their approach was fresh, engaging & effective. Nissan used Twitter to engage with its target audience. Nissan enlisted a series of Leaf cars as taxis and offered a free ride to anyone who tweeted their destination on twitter along with the hashtag #6XCHEAPER. Authors & content marketers have been using the ‘pay-by-tweet’ option for sometime now with moderate success. The combination of online engagement with offline engagement proved to be a clincher for its customers. […]