Customer Satisfaction Sucks !!!
Yes. That is right. CUSTOMER SATISFACTION SUCKS!!! In a networked world, customers today are spoilt by choice. Customer expectations are increasing every passing day. What was exceptional yesterday is expected today and will become irrelevant the day-after. World class customer experience is quickly becoming the price of entry. Also, Satisfied customers are so boring. &They do not demand more out of you (thereby not challenging you to continuously improve) &They instill a sense of complacency in your organization (which in today’s fast paced world can be very dangerous) &They do not go out of their way to promote your product/services […]