What stops Us from Creating Breakthrough Innovations
Have you ever been part of an innovation project that started off with big ambitions and dreams about coming up with disruptive innovations which are expected to be game changing and end with a me-too or a watered down incremental innovation to an existing product category? I have been part of a few such projects which start with much fanfare and later on become run-of-the-mill projects with no breakthrough’s to show for. I was always interested to understand why is this so? Why do well-intentioned people, who have all the motivation and incentives to create breakthrough innovations, end up watering […]