Tag: outsized impact

Leadership

The One Thing Leaders of Disproportionately successful Teams Do Differently

Here is a post by one of my all time favourite ad men – Dave Trott. I believe that this ability to engage in corkscrew thinking (as Dave puts it) or non-linear or non-obvious thinking is a necessary but not sufficient condition for disproportionate success in any endeavour. My podcast is called – Pushing Beyond the Obvious for a reason 🙂 In his blog, he lists out some of the results of corkscrew thinking and the impact they made on the world as we know it – Bletchley Park, Sten guns, anti-shipping mines, planes made of wood, inflatable tanks and […]

Leadership

This is the Highest Leverage Activity for Leaders

Don’t think of an elephant!! Did you think of an elephant? Did you think of how an elephant looks like? Did you see an image of an elephant? Did you think of a large animal? Did you think of black or a trunk or a sound or anything else that we can relate to an elephant? If you are like the most of us, when asked not to think of an elephant, we automatically think of something that is relates to an elephant. This is instinctual. This is what is called framing. In this example we activated the frame of […]