Innovation – Re-birth of a paint can?

Have you ever wondered why paint containers (infact, most containers) are cylindrical in shape? Why not any other shape? Is itbecause cylindrical shape has advantages over other shapes or is it because oftradition (this is how it has been done for centuries)? When I thought about it, I did what people usuallydo now-a-days – Googled it. I found some very interesting stories and designs: A see-through container made using PET. Moreinformation on the same here.This helps customers to see the color even before buying it, thereby making thepaint selection process easier, fun and results in a higher customersatisfaction. A square […]

Selling via packaging

The importance of right packaging and branding can never be under-estimated. A product/service when packaged (including the branding) well, can be a big differentiator by itself. One can create an instant connect with prospective customers with the branding and packaging. One such example is being illustrated by Seth Godin in his blog “Telling a story on the label“