Tag: Paints

Entrepreneurship, Ideas

Disrupting the paints industry…

What happens if the cement manufacturers start doing research and find a way to add color to the concrete itself? Will consumers accept this approach to color their homes? I do not know if this will disrupt the paints industry, but sure will open up a lot more opportunities for the cement companies to differntiate their offerings (as currently, all cements look the same and the only differntiation is in the branding). Add to this, if the cement manufacturers find a way to create concretes blocks with designs in different colors, I am sure that will make an interesting phase […]

Innovation

Innovation – Re-birth of a paint can?

Have you ever wondered why paint containers (infact, most containers) are cylindrical in shape? Why not any other shape? Is itbecause cylindrical shape has advantages over other shapes or is it because oftradition (this is how it has been done for centuries)? When I thought about it, I did what people usuallydo now-a-days – Googled it. I found some very interesting stories and designs: A see-through container made using PET. Moreinformation on the same here.This helps customers to see the color even before buying it, thereby making thepaint selection process easier, fun and results in a higher customersatisfaction. A square […]