Tag: Persuasion

Strategy, transformation

6 Levels of Commitment to Change

Premise: Every change or a transformation effort needs the support and commitment of people who will either be affected by the change or who lead the change or who could influence the success of the change effort. Hence, it is important for those who want to drive or lead the change effort learn how committed they are to the change. The commitment can vary from people wanting to outright sabotage the change on one extreme to co-creating or co-owning the change on the other end of the spectrum. Along the spectrum, there are 6 levels or stages of commitment that […]

Marketing

Lessons In Customer Loyalty

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]