Tag: Radio One

I wrote about the great campaign that Radio Oneexecuted recently to re-define their playlist by creating a user driven musicpanel. They are also engaging other users (via contests) to validate the new playlist byoffering a 1000INR gift voucher or cash prize for listeners who are able tocorrectly predict the song which did not make it to the playlist. Now, Radio one has an opportunity to take theircustomer engagement to the next level. Instead of just offering cash rewards(or equivalent), they should also start offering social currency to all theirlisteners. Let me explain: Radio One currently has a Facebook fan group, […]

Recently, Radio One (FM Radio channel in Bangalore,playing Bollywood music) completed a unique experiment to clean-up their playlist.Business as usual would have been to hire some experts in music and asking themto rate and decide which songs will remain in the playlist and which will beremoved, or conducting a market research to understand the preferences of theircustomers and deciding the final playlist. Instead, Radio One conducted a series of events andcompetitions to enlist about 600 of their ardent listeners to come together andform a music panel. This panel then decided the new playlist. Then they are nowusing this concept further […]