Should We Listen to our Customers?

In an insightful post, the strategy guru Roger Martin talks about the different facets of customer feedback, from a product development perspective. You can read his entire post here. If you are a product manager or in any way responsible for collecting customer feedback, I would highly recommend that you read his entire post first. He explores this question from the lens of the context within which the customers are requested for feedback, which brings a very interesting perspective to the topic. He takes a topic that is very divisive and thought of as “binary” by most people (customers know […]

Best Among What I Read Today – The Innovation Edition, Jan 5th 2017

In this edition of Best Among what I read, I would like to share some of the best content that I came across this week, on the topic of Innovation. Use Design Thinking to Build Commitment to a New Idea In this blog post, Roger Martin shares how the concepts of design thinking can be used not just to create new products or services but can be used for a much more important activity – to build commitments to the ideas that the design thinking team is working on. Innovation we have seen is not an idea problem but is a […]