Tag: Sales

Entrepreneurship, Podcast, Sales

PBTO S2E9: Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life And Your Career

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Who is on the show: David Burkus is a best-selling author, a sought-after speaker, an associate professor of leadership and innovation at Oral Roberts University. Why is he on the show: His forthcoming book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED talk has been viewed over 1.8 million times and he is a regular contributor […]

Leadership, Sales

5 Traits That Separate the Best Sales Managers from Average One’s

Premise: As the profession of sales evolves, new younger employees are welcomed in the sales force, the sales managers need to evolve with the change as well. Here are some skills that set certain sales managers apart from all others. 1. Tech savvy: With more and more millennials entering the sales force, they bring with them the expectation of leveraging technology in everything that they want to do. If as a sales manager, you are not able to keep pace with them, you could potentially lose respect in their eyes. In addition, it is a fact that good sales managers […]

Marketing

The Role of Marketing in Scaling a Small Business using Customer Centricity

One way that small businesses can continue to be not only relevant but in some ways even compete (or out-compete the large competitors) is through obsessing about their customers and creating meaningful experiences for them. Marketing can play a very important role in this journey by not only knowing who the customer is for their product or service but also ensuring that the entire organisation knows about it as well. This shared understanding enables everyone in the organisation to align and find ways to make a difference in the lives of the customers. – The product development team now knows […]

Ideas, Innovation, transformation

Finding Our Centre Of Excellence

I read a post by Mitch Joel (one of my insanely awesome people) where he proposes a 7 step model to define what could be our centre of excellence. Please do read his post here. I wanted to do this exercise and the result is as below: The Tactic: My tactic of my primary output is content, just like Mitch himself. The Format: My format is text and audio. The Frequency: This is a place where i need to improve significantly. I have committed to myself that i will create content everyday in text and at least once a week in […]