The changing role of a sales executive
In today’s environment, sales executives serve one purpose – to sell your products and services to your prospects and customers. In a B2B environment, we are slowly realizing that the nature of how we sell has and is changing rapidly. We started with selling products and services based on features and benefits. Then we moved towards solutions selling. Slowly, but steadily, we are now moving towards consultative selling or even challenger selling models. All of these models are still geared towards the “Push” model of selling. We have built a product or service, it will will help you solve a […]
