Tag: seth godin

Leadership

Making Choices – The Most Important Job of a Leader

Seth Godin published a blog about Choices and how these choices define the kind of people we become. As an entrepreneur or a business owner, it is even more important to understand and improve how we create and make choices. It is in fact the only thing that a business owner is responsible to do – to make choices – whom should he hire; should he hire or not; what work to do himself and what to outsource or delegate; which project to start and which one to stop; which one to ship and when; should he take funding from a VC or to […]

Ideas

Meetings, meetings and more meetings

We all have been through a lot of meetings and know that a lot of these meetings are Mis-managed Kill time Reduces organizational productivity Boring Yet, we can’t do away with meetings completely as they are also required to do business. There are many ideas to improve the effectiveness of these meetings. Seth Godin in his blog talks about Making meetings more expensive which will ensure that there are less of meetings and would be more productive. Some un-conventional ideas to make meetings interesting and little more productive could be Have stand-up meetings. No place to sit down. No meeting […]

Sales

Selling via packaging

The importance of right packaging and branding can never be under-estimated. A product/service when packaged (including the branding) well, can be a big differentiator by itself. One can create an instant connect with prospective customers with the branding and packaging. One such example is being illustrated by Seth Godin in his blog “Telling a story on the label“