Tag: social media

Customer Engagement

Great use of Social Media

Japanese car maker Nissan wanted to showcase the benefits of electric cars and promote its award winning electric car – Nissan Leaf, in the UK. Their approach was fresh, engaging & effective. Nissan used Twitter to engage with its target audience. Nissan enlisted a series of Leaf cars as taxis and offered a free ride to anyone who tweeted their destination on twitter along with the hashtag #6XCHEAPER. Authors & content marketers have been using the ‘pay-by-tweet’ option for sometime now with moderate success. The combination of online engagement with offline engagement proved to be a clincher for its customers. […]

Customer Engagement, Ideas

Step by step guide for success with social media

In the past week, I have now met three people who head marketing functions for their organizations and all three have complained about how their foray into social media has received such a lukewarm response. They all indicated that they are not sure if this is something they should continue to support or just let it die their natural death. They were not the only one’s who were finding it difficult to sustain the initial rush of getting on to social media. So, clearly there is a need for a detailed framework or a step-by-step guide which organizations can use […]