Advertising, Big Data and Persuasion
Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive: This is the kind that is targeted at a customer in a moment of truth (about to buy a product/service) and will try to convince this person to buy your product/service rather than from your competitors. Persuasive: This is the kind that will create new brand associations, market categories or product positioning. As marketers and advertisers, we need to understand and decide, based on our goals, which kind of advertising is more suited to achieve our objectives. The intrusive advertisement will leverage […]