Solving Tough Problems Using The Rules of Alchemy by Rory Sutherland
Premise: I have just started reading “Alchemy” by Rory Sutherland and am already loving it. The first thing that he writes in the book are his Rules of Alchemy. If you don’t read anything else in the book but read, understand and put in practice these rules, you would already see interesting progress in your projects. So, lets look at these rules of alchemy: The Opposite of a good idea can also be a good idea I have personally experienced this multiple times. We see this in the marketplace often – we have winners in the extreme high price luxury […]
