Tag: Spreading Ideas

Leadership

Stories Provide Emotional Transport for Ideas!

Stories are powerful because they provide emotional transport to ideas. Emotions, specially strong one’s, have the ability to leave their imprints on our psyche. So, if we are in the business of spreading ideas or innovation, we need to get better at telling stories. If we are in the business of building influence, we need to get better at telling stories. If we are in the business of leading and want to share our visions, we need to get better at telling stories. If we are in the business of inspiring people, we need to get better at telling stories. […]

Inspiration, Leadership

What can we learn from Bertha Benz?

I recently read a blog post by Dave Trott and was blown away by the story of Bertha Benz and the role she played in the wide-spread adoption of motor vehicles. You can read his post here. The story, in short, is as follows: Karl Benz built his internal combustion engine based vehicle (3 wheeled) and was continuing to iterate to try and make it perfect, without being able to sell them. Bertha at one point in time lost her patience with this continuous tinkering and decided to take things in her own hand. One fine day, early in the […]

Ideas, Marketing

Story of the Shopping Cart and the Secret to Spreading Ideas

Have you ever thought of how and when the modern day shopping cart was created? The story of the creation of shopping carts starts with Walter Deubner. He was running an old-style  grocery store was looking for a way to increase his business and observed that his customers’ purchases were limited by what they could conveniently carry home. So he did what any creative business man do – he created a solution that consisted of a paper bag with a cord running through it for strength. He patented this in 1915.   The second step in the evolution of the shopping cart was an improvement on […]