Story of the Creation of the Humble Mouse as Narrated by Steve Jobs and Its Lesson in Leading Innovation
Earlier today, I stumbled upon a video of Steve Jobs talking about the creation of the humble mouse and why he had to go to David Kelly Designs (which later on became IDEO) to get it done. You can watch the video here. In the video, he shares that content is more important than process, when it comes to innovation and creativity. The question is what does he mean by content? He is not talking about the content that we refer to. He is talking about the sum of character, knowledge and the curiosity of the people as their content. […]
