Tag: The Art of Standing Out

Leadership

Standing out in a World filled with Experts

I read a recent blog post on Gapingvoid based on a quote by Rory Sutherland: “Be good at two things.” – Rory Sutherland I think this is a great advice if we want to stand out in a world filled with experts. If we are an expert in a specific topic, the chances are that we will find thousands more who are either as much an expert in that topic as we are. However, if we combine that expertise with another topic, the chances of finding someone else who has the same two expertise goes down drastically. Add to that […]

Entrepreneurship, Marketing, Podcast

PBTO S2E6: The Art of Standing Out & Reinventing Ourselves

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Opening music credits goes to my son Yuvan Gupta. Who is on the show: In this episode, we host Dorie Clark. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai. Why is she on the show: I have been reading her blog and following her work for […]

Marketing

Standing Out

  We stand out When everyone is self-obsessed, by being selfless When everyone is shouting on roof-tops to be heard, by being silent When everyone is trying to go fast, by slowing down When everyone seeks scale, by focusing on that which can’t be scaled When no one can be trusted, by being trust-worthy When self-promotion is the norm, by shining the light on someone else When everyone is trying to be interesting, by being interested When everyone is running after the next big thing, by cherishing that which we  already have When everyone is trying to fit in, by […]

Entrepreneurship, Podcast

PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen

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Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. He is also a NY Times bestseller author. Why is he on the show: He is a practicing entrepreneur and a thought leader rolled into one. He is an influencer on LinkedIn and a  NY Times bestselling author. What do we Talk on the show: In this freewheeling conversation, we talk about: How he […]