Is Surge Pricing Coming of Age?
Uber, Ola and AirBnB all are known to have surge pricing in place. So do cineplexes. They increase their prices anytime a new movie of a superstar hits the theatres. Hotels, airlines are known to have done this for ages and done well. In a press release yesterday, the ministry of Railways in India announced that they are “Introduction of Flexi Fare system for Rajdhani/Duronto and Shatabdi trains“. Though they refer to this as Flexi fare, this indeed is a move towards surge pricing or is it. What has changed is that Toronto International Film Festival did a similar thing […]