Tag: Transformation

Entrepreneurship, Podcast, transformation

PBTO17: The role of a CEO is to Build, Own and Transfer an institution – @Anaggh Desai

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Who is on the show today: In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail. Why is he on the show In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers. What are we talking about In this free wheeling conversation, we talk about a wide range […]

Leadership, Uncategorized

The Art of Leading Change

Hindu scriptures talk about three basic components that all matter is made up of: Sattva – A bias towards Knowledge Rajas – A bias towards action Tamas – A bias towards inertia These are the same components that are required in leading change initiatives. Knowledge: It is critical that the leaders of the change initiative know the reasons for the change that they want to bring in. They should have answers to questions like Why is the change necessary? Why now? What will successful transition look like What is in it for everyone who is involved? What needs to change […]

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]

Sales, transformation

Do You Make this Common Mistake?

At the start of the year, I had decided that the theme for me this year was “Transformation“, specifically in 5 different spheres of my life. One of it was to transform my relationship with my son and wife – To spend more time with them with complete attention to them. In a step to achieve that, I tried to reach home earlier than normal yesterday. I reached home and started spending sometime with my 9 year old son. He has exams starting today at school and I was trying to teach him his Maths. In the middle, my phone […]

Strategy, transformation

Personal Focus in a Word for 2014

I read on Mitch Joel’s blog about the concept of 3 words in a year that Chris Brogan started and Mitch and others have made into a tradition. When I read more about the concept, I kind of liked the entire idea of defining 3 words that will be the foci of all my activities in 2014.  When I sat down to think and reflect on what these 3 words could be, I realized that there is only one word that would become the focus of all my activities in 2014.  And the word is “Transformation“. I would like to […]