Tag: Transformation

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]

Sales, transformation

Do You Make this Common Mistake?

At the start of the year, I had decided that the theme for me this year was “Transformation“, specifically in 5 different spheres of my life. One of it was to transform my relationship with my son and wife – To spend more time with them with complete attention to them. In a step to achieve that, I tried to reach home earlier than normal yesterday. I reached home and started spending sometime with my 9 year old son. He has exams starting today at school and I was trying to teach him his Maths. In the middle, my phone […]

Strategy, transformation

Personal Focus in a Word for 2014

I read on Mitch Joel’s blog about the concept of 3 words in a year that Chris Brogan started and Mitch and others have made into a tradition. When I read more about the concept, I kind of liked the entire idea of defining 3 words that will be the foci of all my activities in 2014.  When I sat down to think and reflect on what these 3 words could be, I realized that there is only one word that would become the focus of all my activities in 2014.  And the word is “Transformation“. I would like to […]

Customer Engagement, Leadership, Strategy, transformation

Three Conversations that Help you Remain Customer Centric

In a blog post, Eric  Barker shares the insights from Harvard Business School professor Gautam Mukunda, author of Indispensable: When Leaders Really Matter and list down “Denial”, “Hubris” and inflated “Egos” as some of the most common mistakes leaders do. The post also talks about some good advice that leaders can do well to heed to. I think that leaders need to create and keep an open line of communication to three kinds of people to stay grounded to reality. Frontline staff: Regularly engage your front line employees who sell/service your customer for a frank and open conversation. Keep these conversations open […]

Leadership, transformation

How can CEO’s Lead in Uncertain Times and Thrive – Great advice from Ram Charan

Ram Charan shares very valuable advice to CEO’s on how to lead your organizations in uncertain times. Do take the time to watch the entire video below. It is worth the time you spend on it. For people who cant watch the entire video, I shall try to summarize a few things that I think are the lessons we can take to lead our organizations in uncertain times. Ability to identify the catalyst for the changes in uncertain time. Mostly this is a person, who through some of his action or leadership creates the seed for changes. If the uncertainty […]