Tag: Valentines Day

Leadership

Instead of Firing Employees, It is time to Love them!

For a lot of people around the world, today is a day that marks the celebration of love and lovers. The origin of the festivities are not clear though. You can find a lot more about the potential origin story of the day here or here. There has been a lot of people being let go from their jobs in the last few months. On top of that, given the current socio-political-economic situation that we are living in, I would not let any opportunity to celebrate go by. So, the question I want to ask or explore today is the […]

Marketing

The Most Creative Valentine’s Day Gift Campaign This Year

Every year around this time, all brands try to come up with creative ways to entice people to buy their products as the valentine’s day gift for our better half’s – some succeed and most fail miserably. One campaign that caught my attention was the one from Bata – the shoe company. I got an email with the below images in the emailers.. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way.. It aspires to replace diamonds with shoes as a girl’s best friend and makes […]

Customer Engagement, Marketing, Sales

Did You Wish Happy Valentines Day to Your Customers

Valentine’s Day is a day when we don’t fail to wish and take special care of our loved one’s. So, why not spread the love to our customers, who are also special people in our lives (after all, we spend a significant amount of time with them or thinking about them). So, what could you do this Valentine’s Day for your customer: Send a hand written thank you note to the key people who have worked with you in the recent past (whether as part of a sale – won or lost, more importantly so if you lost the deal). […]