The State Of Social Media Marketing is Not So Depressing After All

I recently ready a blog post titled – “The Depressing State Of Social Media Marketing” by Mitch Joel (btw, I highly recommend both his podcast and the blog) lament about how brands are not realizing the true potential of Social Media. In my opinion, the vision being proposed by Mitch or by Chris Brogan, Seth Godin or Nilofer Merchant is the extreme end of the spectrum of possibilities for social media. However, what we don’t realize is, that in order to be able to realize that vision of enabling connections/conversations, the entire marketing strategy and execution (to a certain extent, of the […]