Insanely Interesting People who Influenced Me: #11 Zig Ziglar

For the rest of the year, I would like to take a moment and thank the people who have had a significant impact on me as an individual. The way they have lived their lives and their body of work has had an outsized impact on how I think about life in general and and work, in particular. Some of these are contemporary thinkers and some of them are just a memory. Some of them are famous in their own rights and some of them are yet to be found by others. Some of them are young and some of […]

Overcoming the 5 basic obstacles in every sales transaction

As Zig Ziglar said, every sale has 5 basic obstacles that need to be overcome: No need No desire No hurry No money No trust I consider the most important of all the objections is the trust. Everything else will fail if there is no trust established between the sales person and the buyer. One of the best ways to build trust is to listen to the prospect; understand his business, challenges and competition. Show them that you understand their world. Be honest about what your product/service can or cannot do for them. If required, even introduce someone who can […]