Entrepreneurship, Podcast

PBTO19: Profit First – A Simple System To Transform The Way You Run Your Business (@MikeMichalowicz)

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http://traffic.libsyn.com/pushingbeyondtheobvious/19_PBTO19__Profit_First_-_A_Simple_System_To_Transform_The_Way_You_Run_Your_Business_MikeMichalowicz.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today: In today’s episode, we host Mike Michalowicz. Mike is an entrepreneur and author of three books – The Toilet Paper Entrepreneur, The Pumpkin Plan & Profit First. Why is he on the show By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Mike is now running his third million dollar venture, is a former small business columnist for […]

Leadership

3 Things That I Look for When Hiring

We all end up in a situation when we are required to hire someone. It might be to grow your business or to replace someone who has decided to move on her career.  There is already lot of good advice on hiring best practices. However, I would like to share with you three things that i look for in a candidate before deciding to hire her.  Passion: The first thing that I look for in a person is passion. The passion could be for any topic, not necessarily their jobs or roles in the past but for any topic. I […]

Leadership

Life Lessons from the Tao Te Ching

Almost all the religious and philosophical texts have some very insightful ideas about leadership and how to lead our lives. One such text is the Tao Te Ching. Chapter 3 in the book reads as below (from the English translation by  Derek Lin): Do not glorify the achievers, so the people will not squabble Do not treasure goods that are hard to obtain, so the people will not become thieves Do not show the desired things, so their hearts will not be confused! Thus the governance of the sage: Empties their hearts, Fills their bellies Weakens their ambitions, Stengthens their […]

Entrepreneurship

Are you an Entrepreneur or a Freelancer?

Earlier this week, I had to take my wife to a clinic to get her an ultrasound scan. When we called up the diagnostic center, we were told that if we needed an appointment, we have to wait for at least a couple of months and if we wanted to get it done sooner, we can walk in on any day and wait there at the reception and they will sneak us in whenever they have a gap between their appointments. Since we wanted to get the scan done sooner than later, we landed at the diagnostic center at 7:45 […]

Podcast

PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport

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http://traffic.libsyn.com/pushingbeyondtheobvious/18_PBTO18__A_Better_Way_of_Segmentation_-_In_Conversation_with_Howard_Moskowitz_and_Stephen_Rappaport.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles.   Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The […]