How Do You Stay Inspired Everyday

Staying Inspired

I read a blog post today written by Robin Phillips with the same title and that got me thinking about how do I stay inspired and came up with the list below:

Read

I try to read a lot, everyday. My reading list is also very varied – from business blogs to design blogs to start-up news to innovation articles. The sheer diversity of what i read and the amount of creativity & innovation that i see happening in the world, through what i read keeps me motivated and inspired every single day.

As much as it is important to know what i read, it is also important that I dont read newspapers or watch news channels at all. They seem to have nothing but negativity around them.

Connect

One other thing that I have found to be very useful is to connect and engage with people who are doing inspiring stuff. My podcast allows me the ability to reach out and request interesting and inspiring people to spend time with me so that i can pick their brains and learn. When I see people like me, aiming and working towards inspiring goals, it fills me with the confidence and inspiration to go after my own personal goals.

Learn

I have found that one of the best ways that I stay inspired, is by continuing to learn something everyday. I learn from the guests that i host on my podcast, I learn from the blogs & books that i read, I learn from my colleagues and boss, from my 10 year old son and my wife. Learning keeps you grounded, which is critical for me to stay inspired.

Do

The single most important thing that keeps me inspired is doing something that is inspirational for me – at times it is writing for my blog, writing my book, researching and interviewing thought leaders for my podcast and even helping out startups that are trying to make the world a better place, running workshops for entrepreneurs to help them grow and a lot of other side projects that keep me motivated and inspired. If you dont get to do inspirational stuff as part of your day job, there is nothing stopping you from doing it as a side project of your own.

So, how do you stay inspired?

3 Inspiring Videos

First video is an inspiring tale of someone who turned what many would assume to be a handicap into her strength and shows that if you really want to achieve something and are willing to pay the price, you can achieve anything in life.

Second video is about a teacher who talks about the fact that every kid in this world needs someone who believes in the kid and what he/she can achieve. I believe this is true not only for the kids in school but for each of us at every stage in life.

Third video is about how two people in Australia were able to create a movement to topple the incumbent president of their country and went on to enable other groups of people create massive change. They embody the principle that each one of us has what it takes to “make a dent in the world”.

Hope you enjoy the videos as much as I did. I also hope that you do the following once you have watched these videos:

– Share any of the videos to your friends and family who might enjoy them
– Identify one person in your life today, who believes in you and your dream and thank them for doing so.
– Identify one person in your life today, to whom you become the champion for.
– Identify one thing in yourself that you think is holding you back and start to think of how you can turn this very thing into something that becomes your strength.

Do you know of any other inspiring videos? Do share them in the comments below so that we can inspire each other and stay inspired.

Targeted Advertising Vs Intrinsic Advertising

There has been a lot of interest lately in “Big Data” and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy.

I would like to differ on this. Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don’t believe that this form of advertising will be very effective. Our minds have the innate ability to mask everything that it does not want to see or acknowledge. Hence, the success rate of advertisement, however well targeted, will always remain low.

Compare this with the fact that, we all want to read fascinating stories, watch scintillating movies, listen to scintillating music. Our mind automatically wants to observe and focus on these. Have you ever noticed the fact that your 8 year old child may not remember a lesson he studied in the morning in school, but he is able to recollect the story of a movie that he saw a couple of months back.

What this means for marketers is that it is better to move away from intrusive advertising (however targeted the message is) towards intrinsic advertising (which is to create great content like a video, music, piece of literature that people want to watch/listen/share around the product/service that they want to market).

Coca-cola has done this very very well in the past, which also led them to win the Creative Marketer of the year at Cannes 2013. The campaigns that they have focused on in the previous year have not been on their product but to create some very interesting campaigns that by themselves were very interesting stories.

The ability to either create such beautiful content in and around your  brand/product/service will be the best ways to advertise in the future. The focus is to create content that people will want to share.

Do you agree? I would love to hear your thoughts on this. Please comment below or share your thoughts with me on twitter by tweeting to @rmukeshgupta.

PS: My personal favourite campaigns by Coca Cola are as below:

 

 

How Children From a School Inspired a Nation (Video)

I came across the TED video of Kiran Bir Sethi, founder of the RiverSide School in Ahmedabad and her work with the children in her school.

If those children can do what they have done, there is no reason for us to complain about things that we can change.

We need to get up and change what we do not want! I CAN

Enjoy the video!