Author: Mukesh Gupta

Podcast, Sales

PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

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http://traffic.libsyn.com/pushingbeyondtheobvious/31_PBTO31__Insights_on_B2B_Selling_and_Leading_a_B2B_Sales_team_with_Alok_Goyal.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSIn this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, USA). Alok did his undergrad in Computer Science from IIT Delhi, a Masters in Computer Sciences from the University of Texas at Austin and an MBA from INSEAD, France. In this free wheeling conversation, Alok shares a lot of insights on […]

Marketing, transformation

Guest Post by Tom Morkes: The Five Pillars of Authority

This is a guest post by Tom Morkes. Tom is the CEO of Insurgent Publishing, a book publishing and marketing company that brings unconventional nonfiction to the creative outliers of the world. Insurgent Publishing has published a half dozen books, including Paid to Exist and The Money Freedom Roadmap, both by Jonathan Mead, The High-Performance Athlete by Dr. Jason Winkle, and The Growth Hacker’s Guide to the Galaxy by Jeff Goldenberg and Mark Hayes. Now, to the post itself.. Hope you enjoy reading this post from Tom and join us (yes, I am speaking as well) at the Authority Summit slated for later […]

Leadership

5 Practices for Leaders of the Future #FutureOfWork

This blog post is for you if you plan to become or already are a leader who intends to lead their team in a world where change is the only constant and engagement (employee/customer) is extremely difficult to build. One of the biggest challenges that the future is going to throw at all organisations is their ability to cope up with constant change and to deal with the chaos that follows. We have seen that most organisations that fail (Nokia, BlackBerry, Kodak, etc), fail due to the inability of their leaders to see what the future holds and change course. If […]

Strategy

Three Rules for Success in Business

I came across the TEDx video from Michael Raynor where he shares his three rules for success in business: Better before cheaper Revenue over cost There are no other rules I agree with his assessment of business and his rules. I would just add one more rule to this list that i strongly believe in: Customer before everyone else This completes the set of rules that can help businesses to succeed. The rules are simple but not necessarily easy to follow. Following these rules require companies to communicate these rules to all their employees and use these as the basis for […]

Marketing, Podcast

PBTO30: Digital Marketing strategies for Startups with Anshul Sushil – Founder & CEO: Boring Brands

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http://traffic.libsyn.com/pushingbeyondtheobvious/30_PBTO30__Digital_Marketing_strategies_of_the_future_with_Anshul_Sushil_-_Founder__CEO__Boring_Brands.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s podcast episode, we host Anshul Sushil who is a co-founder of a Gurgaon based startup marketing company called Boring Brands. In this free wheeling conversation, Anshul talks about: His journey and experiences in the startup world. He also shares how Boring Brands came into being Hottest startup in the market Challenges that startup face in today’s market Leadership mantra Importance of Marketing and public relations/ Perception Management for Startups Marketing strategies of the future used by startups. Tools Start up Should use One key advice for all startups This is […]