Author: Mukesh Gupta

Marketing, Podcast

PBTO20: A Crash Course in Digital Marketing for Entrepreneurs by Mitch Joel (@MitchJoel)

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http://traffic.libsyn.com/pushingbeyondtheobvious/20_PBTO20__Crash_Course_in_Digital_Marketing_with_Mitch_Joel_MitchJoel.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation. He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here. Why is he on the show When Google wants someone to explain the latest developments in marketing to the top brands in the world, they […]

Strategy

Fighting Complexity By Embracing Simplicity

  According to the “Simplifying the Future of Work Study,” a survey conducted by Knowledge@Wharton and SAP, fighting complexity has become a strategic corporate imperative. You can find a link to the whitepaper which details the responses and the results here. The question that I would like to ponder here is the following: How does complexity creep into every aspect of our lives and what can we do about it In my opinion, every landscape (including IT landscape, process landscape, political landscape, personal landscape) is just like a garden. If we want to keep our gardens clean and well looked after, we […]

Ideas

The WWW Rule of Learning

Increasingly, I have a feeling of being overwhelmed and never in control of the time I spend on the internet. I seem to spend enormous amount of time surfing the net and not able to remember anything from the time I spent. So, I have decided to change my internet habits to see the impact that it creates. I strongly believe that if we want  to do a lot more (of something), we need to do a lot less (of something else). So, between today and 28th February, I am going to use the following rules while browsing the net (includes […]

Leadership

7 Lessons for CEO’s from Aam Aadmi Party’s Revival in Delhi

In a remarkable feat, upstart political party – Aam Aadmi Party, consisting of non-political contestants swept across the elections for the Delhi Assembly poll. People across the nation had expected them to put a decent fight but not many expected them to win 67 of the 70 assembly seats. What makes this feat even more remarkable is that they did this after suffering a humiliating defeat during the national lok sabha elections that concluded less than a year ago. In my opinion, there are a lot of lessons for CEO and business owners if they understand the way this party transformed […]

Ideas, Innovation

7 Ways You can Train Yourself to Get Creative Ideas

We all live in a world where our ability to come up with creative ideas and run with them is one of the biggest competitive advantage that we could have in our professional and personal lives. So, if you agree and think that you want to hone this skill to become someone who is good at this, the following 7 practices will be of help: Travel & Experience: Travelling to new places forces your mind to become aware of things around you. You start noticing things that you would otherwise not notice in your home town. Travelling also exposes you […]