Author: Mukesh Gupta

Leadership

Life Lessons from the Tao Te Ching

Almost all the religious and philosophical texts have some very insightful ideas about leadership and how to lead our lives. One such text is the Tao Te Ching. Chapter 3 in the book reads as below (from the English translation by  Derek Lin): Do not glorify the achievers, so the people will not squabble Do not treasure goods that are hard to obtain, so the people will not become thieves Do not show the desired things, so their hearts will not be confused! Thus the governance of the sage: Empties their hearts, Fills their bellies Weakens their ambitions, Stengthens their […]

Entrepreneurship

Are you an Entrepreneur or a Freelancer?

Earlier this week, I had to take my wife to a clinic to get her an ultrasound scan. When we called up the diagnostic center, we were told that if we needed an appointment, we have to wait for at least a couple of months and if we wanted to get it done sooner, we can walk in on any day and wait there at the reception and they will sneak us in whenever they have a gap between their appointments. Since we wanted to get the scan done sooner than later, we landed at the diagnostic center at 7:45 […]

Podcast

PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport

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http://traffic.libsyn.com/pushingbeyondtheobvious/18_PBTO18__A_Better_Way_of_Segmentation_-_In_Conversation_with_Howard_Moskowitz_and_Stephen_Rappaport.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles.   Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The […]

Leadership

Are you an Effective Leader?

One of the simplest and the best definitions that i have come across for good and effective leadership is in the Tao Te Ching. I was reading the English translation (by Derek Lin) of this ancient chinese text and came across this quote in chapter 17: The highest rulers, people do not know they have them, The next level, people love them and praise them, The next level, people fear them, The next level, people despise them, If the rulers trust is insufficient, Have no trust in them. Proceeding calmly, valuing their words, Task accomplished, matter settled, The people all […]

Entrepreneurship

An Example of Product Development Being Done Right – Wolk Company

When it comes to developing a new product, I have always been advocating that you first need to define a target market and then work hard to understand their needs (stated or otherwise) before you even go to the drawing board. This is at the heart of great product development. I came across “Wolk Company” today and was totally taken blown away by the work that they are doing. They have developed an air bag for the elderly to prevent damage to their hips when they fall. With more and more countries becoming home to more and more senior citizens, […]