Author: Mukesh Gupta

Strategy

Long tail of Choice – War of the phones

Last week, Intex launched a mobile phone for the visually impaired. The phone has features like Braille on the keypad, voice dialing, big keys, emergency sms key, hearing aids (including a torch light!). This after a launch of a series of such phones targeting niche segments like phones for the elderly, phones with insanely long battery life, phones with a projector.  As Seth Godin talks in his blog and I quote             “The mass market is being replaced by multiple micro markets and the long tail of choice.” All these are products being offered by small players in the market […]

Strategy

Aircel – Time to wake up

I have just moved to a new house within the city and my wired phone and along with it my regular internet connection at my new home is still not active. I remembered seeing and advertisement by Aurcel regarding their Wi-Fi connections. So, thought of exploring the same. The following is the information posted on their website: Now, I wanted to find out more about the wi-fi access at the locations that they have mentioned. I wanted to know if I need to be at in the stores or in the vicinity of these stores to access the connection. So, […]

Ideas

A Mobile App to check your eye-sight

Just read about a mobile phone app for smart phones, that the MIT media lab researchers have developed which when coupled with a small plastic device, can be used by anyone to determine their eyeglass prescription. In the video below, Ramesh Raskar, explains the concept of the device + app combination and how it can diagnose your eyeglass prescription. This was unveiled in July last year and is still in prototype. If successful, this could just be the beginning of a solution to one of the world’s biggest challenge – making healthcare available for the vast majority of the world’s […]

Ideas

Book review: REWORK – Simple and complex at the same time

Today, I completed reading the book Rework by Jason Fried & David Heinemeier Hansson. These guys are the founders of 37Signals. First things first. This is an easy book to read. I was able to finish reading the book, cover-to-cover in about 3 days. The book is written as if it is a collection of blogs. One can read the book as I did, cover-to-cover or pick a topic of interest and read it. Though the book is easy and simple to read, the content of the book is equally difficult to practice. They prescribe an approach to business that […]