Author: Mukesh Gupta

Ideas, Innovation

Why Good Ideas Don’t Fly and What To Do About It?

Every leader talks about the importance of innovation to their business. In public, every leader talks about how they and their teams are at the fore front of innovation. In private, the very same leaders confess that they are nowhere near the level of innovation that they would like to be at.  On one hand, they confess that they are struggling to get the innovation process work as effectively as any of their other functions. On the other hand, there are good ideas that languish within their corporate boundaries with no support. This seems to be a dichotomy that needs […]

Marketing

Crafting an Effective Elevator Pitch

I am sure that at some point in time, you would have had the need to come up with an elevator pitch for an idea that you wanted to share with others to either inspire them to action or elicit a commitment. There are a lot of ways one can go about designing an elevator pitch but I came across Randy Olson‘s TEDMED speech where he shares this simple framework for crafting an elevator pitch.  “{Premise} and {premise} but {problem} therefore {Solution}”  This is a simple yet powerful framework for crafting an effective elevator pitch.  You can watch his entire […]

1000Entrepreneurs, Ideas, Innovation

Rocking Your Next Brainstorming Session!

I am sure that at some point in your career, you have been either invited to or hosted a brainstorming session to come up ideas. Ideas to either solve a specific problem or to create a new product or service or for something else altogether.  Most brainstorming sessions don’t work. They either don’t get the creative ideas that you expect to come up with or nothing happens after the brainstorming, which leads to a feeling of fun but wasted time. But it need not be like that. I’ve hosted more than 200 brainstorming sessions and what I have learnt is that these […]

Personal Growth

Imagination – Our Greatest Strength and our Greatest Weakness

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http://traffic.libsyn.com/pushingbeyondtheobvious/01_PBTO_S3E1__Imagination__Our_Greatest_Strength_and_our_Greatest_Weakness.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSOne of the greatest strengths of the human race is also one if its weakest link. Our ability to imagine is the source of all the innovations around us that has made our lives and our species so dominant in the also what causes us to trip in a lot of our pursuit. Imagination can be both productive and destructive.  We could end up living in our imaginary worlds and never see the reality. This is the reason why so many of us (individuals and organisations) are never able to realize […]