Category: Marketing

Marketing

Do You Really Know Your Customers?

Google trends shows that since mid 2007, there has been a consistent level of interest in customer advocacy as a topic. With the advent of social media and the amplification of the voice of the consumer, brands who want to put customer engagement at the center of their strategy, are getting more and more serious about nurturing these advocates (like Telstra announced in Feb). They start and run advocacy programs. Unfortunately, most of these programs are nothing but “old wine in new bottle”. What people do not understand is that you can not start an advocacy program and build/nurture customer advocates. […]

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]

Customer Engagement, Marketing, Sales

Did You Wish Happy Valentines Day to Your Customers

Valentine’s Day is a day when we don’t fail to wish and take special care of our loved one’s. So, why not spread the love to our customers, who are also special people in our lives (after all, we spend a significant amount of time with them or thinking about them). So, what could you do this Valentine’s Day for your customer: Send a hand written thank you note to the key people who have worked with you in the recent past (whether as part of a sale – won or lost, more importantly so if you lost the deal). […]

Customer Engagement, Marketing

Whats Worse Than Delivering A Bad Customer Experience?

Ignoring a customer who after having a bad experience, makes the effort to share his feedback to help you understand where did the slip up happen. Last week, I blogged about my not so great experience of watching a movie at INOX Cinemas. I  shared my feedback to the cinema by the following methods: I gave my feedback to the employees there at the cinema itself. I tweeted my blog post (and tagged their official twitter account)  which not only chronicled my experience but also shared some ideas about how they could learn from the same and improve the overall […]

Business Model, Ideas, Innovation, Marketing

Some Possibilities for Re-inventing Video Advertisements

One of the most sacred piece of consumer advertising in the past was the 6 second spot in Television. Advertisers qued up to buy the spots and display their advertisements. Ad agencies and spot buyers were in vogue as they were the levers that enabled brands in their quest for more consumers. All this is about to change and the advertising agencies are in for a disruption. This opinion of mine is based on the following trends that I see playing out in the markets: Despite having changed medium (Television to online streaming videos), video advertising did not change. They […]