On Airtel’s re-branding and more
There has been a lot of talk about the re-branding exercise that Airtel executed. They spent an obscene amount of money for this exercise. This exercise coincided the launch of 3G services by Airtel. Now I have the following questions: Does an end-user care if Airtel’s logo or the corporate tune changes? Was the timing for the re-branding right? I question the timing because amid all the discussions that ensued on the re-branding exercise, the launch of 3G services by Airtel took a backseat. I would have thought that the money Airtel spent on the re-branding could have been better utilized if […]
