Category: Marketing

Marketing

Customer Awareness and Customer Care

A recent post by Bernadette Jiwa made me think about the difference between Customer Support, Customer Satisfaction and customer awareness/care. The post articulates the importance and difference between both categories, which I completely agree and wanted to bring in my perspectives on the same. Both customer satisfaction and customer support are targeted towards customers who are vocal about what they think and feel about the product or the company. A small subset of this are customer who are vocal because they care and want the business or the product to get better. All others in this set of customers are people […]

Marketing

Why Marketing Should Own Customer Loyalty

  When I ask a room full of marketing professionals, What is the role of marketing? the typical responses are some variation of “Getting customers into the sales funnel”. When I then ask them What role do they play in keeping these customers happy and loyal? Most of the marketers indicate that it is not part of their role. When I then ask them – Whose role is it? I get varied responses – Its the role of customer service or account management, sales  and not marketing. What marketing teams don’t understand is that keeping customers happy and loyal should not […]

Marketing, Podcast

PBTO20: A Crash Course in Digital Marketing for Entrepreneurs by Mitch Joel (@MitchJoel)

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Who is on the show today: In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation. He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here. Why is he on the show When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, […]

Ideas, Marketing

Story of the Shopping Cart and the Secret to Spreading Ideas

Have you ever thought of how and when the modern day shopping cart was created? The story of the creation of shopping carts starts with Walter Deubner. He was running an old-style  grocery store was looking for a way to increase his business and observed that his customers’ purchases were limited by what they could conveniently carry home. So he did what any creative business man do – he created a solution that consisted of a paper bag with a cord running through it for strength. He patented this in 1915.   The second step in the evolution of the shopping cart was an improvement on […]

Marketing

Seven Secrets of Highly Effective Storytelling

If there is one skill that would help you to connect with your peers, customers, partners, spouse and kids equally and set you up for success, it is the ability to tell a story well. The most effective way to influence people is through powerful stories. The wonderful thing about this is that it is a skill that all of us can acquire with practice. I stumbled upon a video where J.D. Schramm walks us through seven secrets to effective storytelling. You can watch the entire video below. And if you are short on time, let me summarize the seven secrets […]