Category: Sales

Sales

ABC – Always be challenging

Seth Godin recently wrote a blog post “The Big Fish Theory” that made me think. In the post he argues that in markets, the most dominant player has the distinct advantage that most consumers choose them by default as they want to be safe and it is not worth the time and effort to look at all the options available and make a choice. It’s easier and safer to choose the market leader. So, the decision in that case is not to go and be a big fish in a large market but to define the market such that you […]

Ideas, Marketing, Sales

David Ogilvy on Big Ideas, Creativity And Selling

Here is a video where one of the best minds when it comes to running some of the most prolific marketing campaigns shares his thoughts about how he approached his work. This is a must watch video (~ 5 Mins) if you are in the field of sales or marketing or in any other profession that requires you to persuade others. 

Recommendation, Sales

The Breakthroughs Before Your Breakthrough by Anthony Iannarino

One of the pleasures I derive from being connected via Internet is to find people whose work i enjoy and learn from and connect with them. One such person whose work i really respect and learn a lot from is Anthony Iannarino. He blogs at The Sales Blog, which is probably one of the best blogs for sales people to do well in their profession. Even though the blog is called “The Sales Blog”, I believe that all of us who want to lead and do well in the influence economy, can learn and benefit from it. A case in […]

Entrepreneurship, Podcast, Sales

PBTO S2E9: Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life And Your Career

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http://traffic.libsyn.com/pushingbeyondtheobvious/2-08_PBTO_S2E9__Friend_of_a_Friend__Understanding_the_Hidden_Networks_That_Can_Transform_Your_Life_and_Your_Career.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show: David Burkus is a best-selling author, a sought-after speaker, an associate professor of leadership and innovation at Oral Roberts University. Why is he on the show: His forthcoming book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED talk has been viewed over […]

Entrepreneurship, Personal Growth, Podcast, Sales

PBTO S2E8: Empathy – The Super power of a Successful FBI Hostage Negotiator or an Entrepreneur

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http://traffic.libsyn.com/pushingbeyondtheobvious/2-08_PBTO_S2E8__Empathy_-_What_Powers_the_success_of_an_FBI_Hostage_Negotiator_or_an_Entrepreneur.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: James “Chip” Massey is the CEO of Plowshare Communications, which advises business leaders on strategic negotiations and how to accelerate the sales process by building strong, powerful, and trust-based relationships.   Why is he on the show:    For more than two decades, Massey served as an FBI Special Agent and hostage/crisis negotiator. During his tenure, his work ranged from collaborating with the CIA to crack espionage rings to high-profile corruption cases, to post-9/11 counter-terrorism investigations at key Washington, D.C. sites. As a hostage negotiator, […]