Category: Entrepreneurship

Entrepreneurship, Leadership

10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

Entrepreneurship, Podcast

PBTO39: The Importance of Serendipity and The Courage to Defy Conventions with Sairee Chahal

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Who is on the show today In this episode, we host Sairee Chahal. Sairee is currently the Founder & CEO of Sheroes.in. Why is she on the show Sairee is a finalist for the Cartier Women’s Award Initiative for 2012, a TED speaker. She was named one of the Most Powerful Women in Indian Business 2012 and has been featured on shows like Young Turks, Pioneering Spirit and What Women Want. What do we discuss on the show We discuss her career, how serendipity and the focus on defying the norms has helped her move from starting the first news paper for […]

Entrepreneurship, Podcast

PBTO37: Surge – Identifying and riding Trends in Your Marketplace with Mike Mikhalowicz

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In this episode, we welcome Mike Mikhalowicz back to our podcast. This makes him the first guest to be on our show twice. This in itself is a testament to the fact that I find him and his insights particularly helpful to all of us entrepreneurs. In this episode, we talk about his latest book – Surge. He shares his thoughts and ideas on how entrepreneurs can identify an imminent trend (lots of Tesla electric cars in early 2018 on the road) and how we can use these trends to grow our business to a scale by allowing our business […]

1000Entrepreneurs, Entrepreneurship

The Tale of 2 Hair Stylists

I would like to share with you what I have seen happen with two hair stylists in my neighbourhood. I would call the first hair stylist one as HS1. This saloon has been around in my neighbourhood for a long time, about 15 – 16 years. The stylists who work here used to know all their customers by name. They were very good at what they did. However, over time, the owner became cynical and took his customers for granted. All the small talk vanished and instead was replaced by a cynical look and the scorn on face. This change […]