Some Advice for Start-ups with Ad based Biz Models
I believe that start-ups that are working on ad-based revenue models are in for a rude shock. In my opinion, this model has lead to the demise of one too many interesting start-ups. Some reasons for me to having arrived at this decision are as below: Advertising industry itself is going through a major tectonic shift and will need to re-discover itself in a new avatar before it can support any new business model. Having an ad-based revenue model is worse than having no revenue model at all as it provides start-ups with an illusion of revenue sooner than it […]