Search Results for: Fear

Your Imagination is Real
Innovation

Being Creative is a Choice

One of the constant things that I hear from a lot of people in business is that it is hard to find creative people, who can think out of the box and come up with good solutions to tough problems. I think being creative is a choice. Each one of us is potentially as creative as anyone else that you can think of, however, most of us do not make the choice to be creative. We tell ourselves that we are not the creative type (what we mean is that I am afraid of criticism). Anyone who is capable of […]

Innovation

Reframing Failure as Iteration Fosters More Innovation

One of the biggest hurdles in fostering a culture of innovation in an organization is the fear of failure.  This is one of the most critical aspects of a culture. The fear of failure creates a lot of additional hurdles in the innovation process.  No Breakthrough Innovation: The biggest impact on the innovation process that the fear of failure can have is that this almost ensures that there will be no breakthrough innovation coming out of the innovation process. Any breakthrough innovation requires at some stage for the team to decide to follow an insight/idea that is unconventional or against […]

Marketing

Was Mahatma Gandhi the Ultimate Marketer?

As India celebrates its independence day, we remember the leaders and the hundreds of thousands of martyrs who laid their lives for the country. As I look upon the history and Gandhiji’ s actions, I can’t but think of him as the ultimate marketer. The job of every marketer is to move people to action. That is exactly what he did, he moved people across the nation to action. So, I think there are some lessons that every marketer can learn from Gandhiji. Know whom you want to move: There were three sets of people – The British, The Indian […]

Strategy

Digital + physical publishing model = Improved profitability for publishers

I am surprised to see that the Kindle versions of regular books cost almost the same as the physical copies. I am really surprised about this because, with Kindle versions, the publishers do not incur any printing, distribution and inventory costs. These books should be selling at a much lower price than their physical counterparts. The reason I feel this is not happening right now is that the publishers fear that the sale of the physical copies will decline sharply if they make the kindle versions available for much lower prices. This is the classic mentality of clinging on to […]

Innovation, Strategy

Celebrating failure

Today, I read a blog by Seth Godin on How to fail. In this blog, he talks about how to fail better. He also mentions that not trying new things due to fear of failure is also not a good option. He also goes on and provides some random ideas that will help you fail better, more often and with an inevitably positive upside. With more and more organizations looking to innovate more often and much faster, it is not enough to know how to fail. It is important to encourage employees to take on the risk of failure. The […]