Search Results for: management

Innovation, Podcast

PBTO40: Transforming Observation into Innovation with Andrea Simon

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http://traffic.libsyn.com/pushingbeyondtheobvious/40_PBTO40__Transforming_Observation_into_Innovation_with_Andrea_Simon.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the Show: In this episode, we are hosting Dr. Andrea Simon. She is the principal and founder of Simon Associates Management Consultants (SAMC) and the author of the upcoming book “On the Brink”. Why is she on the show: She is a corporate anthropologist and helps organizations, large and small, drive change by helping them rethink their strategy, customers and the culture in your own organisation. She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes,Business Week and […]

Marketing, Podcast

PBTO30: Digital Marketing strategies for Startups with Anshul Sushil – Founder & CEO: Boring Brands

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http://traffic.libsyn.com/pushingbeyondtheobvious/30_PBTO30__Digital_Marketing_strategies_of_the_future_with_Anshul_Sushil_-_Founder__CEO__Boring_Brands.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s podcast episode, we host Anshul Sushil who is a co-founder of a Gurgaon based startup marketing company called Boring Brands. In this free wheeling conversation, Anshul talks about: His journey and experiences in the startup world. He also shares how Boring Brands came into being Hottest startup in the market Challenges that startup face in today’s market Leadership mantra Importance of Marketing and public relations/ Perception Management for Startups Marketing strategies of the future used by startups. Tools Start up Should use One key advice for all startups This is […]

Resources

Here, I curate articles that I read or products that I found interesting and that I would like to refer again and again. I hope that over time, this becomes a repository of interesting content that people can refer to when in need of inspiration. Marketing: 7 Steps to becoming a Strategic Marketer: This post talks about the 7 steps that every marketer needs to follow in order to remain strategic in their approach and succeed over long term. Message before medium: In this telling blog post, Bernadette Jiwa shares something meta, for all of us who are marketers. It […]

Entrepreneurship

Helping a 1000 Entrepreneurs

When I was running my business in Salem, a decade back, I did not have mentors or coaches that I could reach out seeking help or guidance. Being an entrepreneur can get very lonely. Today, the situation has changed significantly. There are a lot of mentors and coaches are available for startup founders and entrepreneurs to connect, learn and achieve the results that they want to. I have had my share of mentors as well – some whom I have worked with directly and learnt a lot, some whom I have learnt by following them and their work. I wanted […]

Marketing

Why Marketing Should Own Customer Loyalty

  When I ask a room full of marketing professionals, What is the role of marketing? the typical responses are some variation of “Getting customers into the sales funnel”. When I then ask them What role do they play in keeping these customers happy and loyal? Most of the marketers indicate that it is not part of their role. When I then ask them – Whose role is it? I get varied responses – Its the role of customer service or account management, sales  and not marketing. What marketing teams don’t understand is that keeping customers happy and loyal should not […]