I recently read the book – The Challenger Sale and would like to share my impressions from the book. My personal opinion on the relevance of this model: In order to succeed this model requires a change in the culture of the sales organization (from top to bottom), which we have observed is a very very difficult thing to achieve. Very few organizations have leaders who are capable of driving such a change initiative to success.  As this book is based on the research on reps that were successful in selling when everyone else was failing, this assumes that what […]