Customer Engagement

Something that Facebook, Twitter and Google have all missed

Of late, I have realized that I the time I spend on G+ or FaceBook or Twitter’s site has gone down drastically. However, my activity on these networks has substantially increased. I have done this by using FlipBoard where I am able to not only stream all my social network in one place but am also able to cross share across the different mediums seamlessly. Though, twitter and Google+ allow you to share content via email apart from sharing within their platforms, that is not enough. As a user, I want to be able to share my content seamlessly across platform. […]

Ideas

Ideas for Budget Free Training and Development for Your Employees

Today, all organizations are under constant stress to reduce costs and maintain profitability. One of the casualties is the training budgets to train your employees. What might we do to continually improve the learning and development activities of the employees without much budgetary support? Free Training: As a team, decide what skills need to be developed. Then scout for an online course on platforms like coursera or VentureLab and participate in the learning activity as a team (most of these are free and hence no budget limitations). Alternately, create teams and assign each team to attend specific courses and then get […]

Ideas

How Children From a School Inspired a Nation (Video)

I came across the TED video of Kiran Bir Sethi, founder of the RiverSide School in Ahmedabad and her work with the children in her school. If those children can do what they have done, there is no reason for us to complain about things that we can change. We need to get up and change what we do not want! I CAN Enjoy the video!

Customer Engagement

Customer Loyalty is Not Just About Having Loyal Customers

Whenever someone talks about customer loyalty, the first thing that comes to mind is “Loyal Customers”. However, people forget that this is just one side of the coin. The other side is “being loyal to your customers”. It is so surprising to see that almost all organizations forget this and just focus all their energies on trying to increase the loyalty of their customers. Just as trust is a two-way street, so is Loyalty. In fact, more so than trust. How many times have we seen organizations give freebies & excellent offers to lure customers away from their competitors and […]