Search Results for: management

Customer Engagement, Ideas

Step by step guide for success with social media

In the past week, I have now met three people who head marketing functions for their organizations and all three have complained about how their foray into social media has received such a lukewarm response. They all indicated that they are not sure if this is something they should continue to support or just let it die their natural death. They were not the only one’s who were finding it difficult to sustain the initial rush of getting on to social media. So, clearly there is a need for a detailed framework or a step-by-step guide which organizations can use […]

Ideas

Next generation of digital books

TED recently announced the availability of TED Books. I quote from their site: Shorter than a novel, but longer than an article — a TED Book is a great way to feed your craving for ideas anytime. A TED Book is to a book as a TEDTalk is to a lecture: It’s shorter and more personal, more direct and engaging. And the new TED Books app (coming soon) lets our authors blend their words with multimedia extras that enhance your understanding. Look for rich images, audio, video and social features, along with links and documentation to provide a broader view. […]

Ideas

Why promoting your people is a bad idea

It is that time of the year, when most of the organizations are conducting their annual performance review and hand out the rewards (promotions, bonuses, share options, etc). Employee promotions play a very important part in the entire cycle. This is how, companies recognize and reward high performers. This is how people move up the ladder in organizations. Early in the 20th century, most of the labor was physical and repetitive and was individual in nature. It was in this era that rewarding individual performance was a way to improve organizational productivity. Then came an era where team work started […]

Customer Engagement

The idea of Customer advocacy

I came across a nice article by Jeannie Walters titled – Community Managers as customer advocates. I completely agree with her when she says “This emerging role is really the first line of advocacy for customers. These people are engaging and interacting with customers, former customers and future customers daily. If the C-level isn’t asking for constant feedback from them, they are missing out.” My day time role is as a customer advocacy manager at a large multi-national software giant. So, I was very much interested in the post. She does have a few interesting points to make: When I took this role early […]

Strategy

How can Crossword compete with FlipKart.com?

The only thing I indulge myself is in buying andreading books. Lots of books! I love going to a bookshop, browse their bookcollection, read a few pages of a book and buy it if I like what I see. Thereare times when I got so immersed in the book that I read the complete book atthe bookshop itself. I loved the cozy chairs that these bookshops provided withso many books to browse and read. Of late, I have seen that the stock of books atbookshops like Crossword has been on the decline. I also find myself and all myfriends (who […]