Search Results for: management

Strategy

Saving the Nano….

After the fantastic launch of Tata Nano, the cheapest car in the world, we have seen that the fan fare and the interest levels have not kept up and there is a drastic decline in the sales of Nano and the Tata Motors management is working overtime to get this corrected and to generate interest. A big ad campaign has been launched. The results are yet to be seen. Tata Motors is trying hard to revive the fortunes of their Chairman’s dream project.  Safe and Secure: No one wants to buy a car which is considered to be un-safe. The […]

About

Most entrepreneurs fail. Most know that they are most likely to fail. And yet, we have more and more people wanting to become entrepreneurs. I have been in that boat myself. You could also call me a failed entrepreneur. From my stint as an entrepreneur, I know first hand the challenges of starting and running a business. And a lot about closing down businesses as well. Unfortunately. Fortunately, I learnt a lot in the process. I learnt a lot post this experience by being a corporate entrepreneur. I learnt a lot by looking & working alongside entrepreneurs who persisted with […]

Sales

Measuring sales-force effectiveness

One of the key challenges that I have seen in senior leadership is to measure the sales-force effectiveness. This becomes even more important if we are in an environment where revenue growth is difficult to come-by. So how does one measure the effectiveness of their sales-force. I think there are a few key indicators that show if the sales force is doing a good job or not: Revenue growth: The easiest and the most measured variable is the revenue growth. If the revenue is growing month-on-month, quarter-on-quarter, year-on-year, the sales-force is considered to be doing a good job. This shows […]