Search Results for: Empathy

Entrepreneurship, Recommendation

Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

Everyone wants to grow their business – irrespective of the current size or the level of competition. This also means that growth is not easy. So, any strategy that can help grow our business is a welcome addition to all the material that we already have. So, when I got my hands on the book – Superconsumers by Eddie Yoon, I was eager to read and understand the strategy. I must say, that on the face of it, it doesn’t seem like much different from what all the literature around managing your most profitable customers and growing from there. However, […]

Ideas, Leadership

7 Lessons in Leadership, Diversity And a Culture of Learning from an Animated Short Film

I stumbled upon a short animated video which did such a great job of showcasing the kind of leadership and a learning culture that will be needed to succeed in a workplace – which operates in a volatile business environment, has a multi-generational workforce and wants to thrive by moving forward. Before we can continue, pls take the two or so minutes to watch the video below.   I hope you enjoyed the video, without having to think about and trying to learn something from the video. In this video: The younger one represents the younger employees in your organisation. The Older […]

Leadership, Podcast

PBTO43: How to Lead without Authority 

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http://traffic.libsyn.com/pushingbeyondtheobvious/43_PBTO43__How_to_Lead_Without_Authority_2.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In the future of work that we envisage, one of the key skill that would be needed for anyone to do well is their ability to influence people (upwards/side wards/downwards) with or without formal authority. This is an ability that anyone can build provided one is deliberate about building the skill. Here are four things that you need to work on in order to build up your ability to lead with or without formal authority. Building trust – Your Track Record One of the most important component of influence or […]

Podcast

PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

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http://traffic.libsyn.com/pushingbeyondtheobvious/22_PBTO22__Using_Great_Customer_Service_to_Build_Zombie_Loyalists_For_Your_Business_-_PeterShankman.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about […]

Ideas, Marketing

Story of the Shopping Cart and the Secret to Spreading Ideas

Have you ever thought of how and when the modern day shopping cart was created? The story of the creation of shopping carts starts with Walter Deubner. He was running an old-style  grocery store was looking for a way to increase his business and observed that his customers’ purchases were limited by what they could conveniently carry home. So he did what any creative business man do – he created a solution that consisted of a paper bag with a cord running through it for strength. He patented this in 1915.   The second step in the evolution of the shopping cart was an improvement on […]