PBTO S2E3: The Importance of “Imaginativefulness” in the Creative Process

Who is on the show:

In this episode, we host Jeffrey Baumgartner. He is an entrepreneur, artist, teacher, author and an innovation consultant and not  your typical Innovation consultant.

He is the author of the books, “The Way of the Innovation Master” & “The Insane Journey

He is also the creator of a new & effective creative thinking methodology called “Anti-Conventional Thinking” as an alternative to traditional brainstorming methods.

He also runs the Report 103, which is one of the longest running eJournal or blog on creativity and innovation in business.

Why is he on the show

He is not your typical innovation consultant or author. He is a great guy, who understands the psychology behind creativity and has a great sense of humor. He has coined the term “Imaginativefulness” as in “mindfulness”.

What did i learn from the conversation

One of the most important things that I learnt from this conversation is the importance of letting go of all the seriousness that we carry along with us as business folks and let the child inside of us to sometimes take over.

Another one of the learning is the reinforcement that we have the potential to be at our creative best when we are moving rather than being stationary in our office desk or the office meeting room.

We also discuss briefly about status quo and when is it important to be happy with status quo and when it is important to shake things up and how to go about doing that.

How can you reach Jeffrey:

You can reach him on his Facebook page here. He asks some very interesting questions and gets even more interesting answers for those questions from his friends.