PBTO S2E4: Rethinking Vertical Movement Inside a Building

Who is on the show:

In this episode we host architect and product designer Elena Larriba. She works at the intersection between art, science and design. Her curiosity leads her to investigate new concepts, technologies and techniques which she blends together in novel experiments merging engineering, design and craft.

Why is she on the show:

She is the designer of a vertical movement product called Vycle, which is a hybrid version of a cycle and an elevator and can be used for vertical movement. She has since this conversation gone on to create a lot more interesting products.

What did I learn from the conversation:

  • There are opportunities all around us. We only need to look with curious eyes.
  •  One of the easiest way for us to come up with interesting ideas is to combine multiple ideas in ways never tried before.
  •  The importance of imagination in the product creation process.
  •  The importance of repeated prototyping in solving some specific problem.
  • You don’t need to be an expert or experienced for you to have breakthrough ideas. What this means is that anyone on your team can have breakthrough ideas. Listen to them and their ideas.

How can you find more about her and her work:

You can find more information about her and her portfolio of work here. You can also reach her by e-mail.
Sponsor:
This episode is brought to you by Skillshare. You can get 2 months of Skillshare for free .