Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

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Everyone wants to grow their business – irrespective of the current size or the level of competition. This also means that growth is not easy. So, any strategy that can help grow our business is a welcome addition to all the material that we already have. So, when I got my hands on the book – Superconsumers by Eddie Yoon, I was eager to read and understand the strategy. I must say, that on the face of it, it doesn’t seem like much different from what all the literature around managing your most profitable customers and growing from there. However, […]

Book Recommendation: Look by James Gilmore

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One of the most important aspect of innovation is the ability to observe our customers or prospects in action in their own world. There is a lot of information about various stages of innovation but I always felt that someone needs to explore the process of observation in much more detail than has been done so far. So, when I came across the book – Look by James Gilmore, I was excited to read on. I must say that the James has not only done a fabulous job of going in-depth in the process of observation but has also used […]

20 Insanely Interesting People I Came to Know in 2016

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One of the things I do over time is to discover new people and learn from new sources. I had shared my earlier list of 25 insanely interesting people in 2014. You can find that list here. So, here is a list of some of the insanely interesting people that i came across in 2016. I do hope you will find some of these people and the great work that they are doing interesting enough to start following them. I must say that I was fortunate enough to discover these people online and learn so much from them. I do hope that […]

Book Summary: The Growth Gears

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I have set myself a goal to read at least 25 books this year, which roughly translates to about a book every couple of weeks. I also did not just want to read these books but also absorb and internalise the content of these books. What better way than to recollect what I learnt and share it with my friends here on my blog as a summary. So, here is the first book that I finished reading this year – The Growth Gears. Authors: Both Art Saxby & Pete Hayes are executives at Chief Outsiders. Chief outsiders is an agency which helps mid-sized companies […]

Best Among What I Read Today – The Innovation Edition, Jan 5th 2017

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In this edition of Best Among what I read, I would like to share some of the best content that I came across this week, on the topic of Innovation. Use Design Thinking to Build Commitment to a New Idea In this blog post, Roger Martin shares how the concepts of design thinking can be used not just to create new products or services but can be used for a much more important activity – to build commitments to the ideas that the design thinking team is working on. Innovation we have seen is not an idea problem but is a […]